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- For over 12 years, We have placed its conversation At the Heart of our actions
- A commitment driven by a duty to act and pass on our legacy to future generations. A commitment carried out with conviction and humility by all of our teams worldwide, in the name of beauty.
IN THE NAME OF BEAUTY
Our four key challenges
Guerlain is committed to a more beautiful and responsible world. We act for biodiversity, sustainable innovation, climate and solidarity. Above all, we protect one of our planet’s most important treasures: bees.
Preserving biodiversity and becoming industry leaders in protecting the bees and their ecosystems.
Innovating through eco-design and "clean beauty" without compromising on the quality or intrinsic beauty of our products.
Addressing climate change by aiming for carbon neutrality by 2028.
Enabling all our employees to "do their bit and even a little more" for our Maison and its commitments.
In the name of beauty, Guerlain commits itself to act for a more sustainable world
We, Women and Men of Guerlain,
We have been creating exceptional Fragrance and Beauty products since 1828 and we strive to preserve, develop and pass on this unique heritage to future generations.
WE COMMIT AND ACT IN THE NAME OF BEAUTY FOR OUR CLIENTS, IN THE NAME OF BEAUTY FOR OUR CREATIONS AND IN THE NAME OF BEAUTY FOR THE PLANET.
We involve and unite clients, partners, companies that share the same vision, in order to imagine and shape a more beautiful and responsible world together.
SINCE 1853, WHEN IT FIRST LANDED ON OUR ICONIC BEE BOTTLE, A SPECIAL BOND HAS CONNECTED US TO THE BEE. NOW ENDANGERED, THE BEE HAS BECOME A GUIDE FOR OUR COMMITMENT.
Because if biodiversity sits at the heart of our creations, then it is the bee as an environmental sentinel that sits at the heart of biodiversity. A witness of our time, now threatened, doing our part to protect it seemed obvious.
With this goal in mind, we have dedicated numerous partnerships to bees:
Our partnerships and programs++++
Since 2011: a sustainable research and philanthropy partnership with the Ouessant Brittany Black Bee Conservation Association based on two pillars: financial support and support for its research and communication activities.
Since 2015: a partnership with the French Observatory of Apidology (Observatoire Fran?ais d’Apidologie, also known as OFA), which aims to further build upon the ecosystem of bees by creating and distributing beehives across Europe. Another key focus for this partnership is spreading knowledge around the importance of beekeeping as a profession.
In 2017: creation of Bee Universities, an event which brings together top specialists in the field to discuss creative solutions and best practices around bee conservation.
In 2018: creation of Bee School. Led by company employees, this program invites children to learn more about the important role bees play within nature, as well as spreading awareness on how to protect and preserve their environments.
In 2020: The partnership with UNESCO-MAB, in collaboration with OFA, is designed to train new beekeepers, as well as create beekeeping affiliates across the world to measure the benefits of pollination in biosphere reserves.
In 2020: The partnership with the GoodPlanet Foundation, an organization created in 2005 by the internationally recognized ecologist and photographer Yann Arthus-Bertrand, aims to educate younger generations around the challenges surrounding the protection of bees.
Our traceability platform :
from the flower field to our boutiques
As a pioneer in traceability, for several years now, Guerlain has been mapping the life cycle of its products through a rigorous mapping process.Connect
Bee Respect, our transparency and traceability platform, represents a key source of information which enables us to continually improve the environmental and social impact of each of our products. In order to meet growing clients concern, we have decided to make Bee Respect, accessible to all.
FIND OUT MORE ABOUT OUR COMMITMENT BY CHECKING OUR SUSTAINABLE REPORT
12 years of commitment and a strong determination to take it even further
Find out more about our commitment to subtainable development by checking out reportSee the subtainable report